Press conference to announce the cooperation between Vietnam Ministry of Industry and Trade and Amazon Global Selling. (Image: Industry and Trade newspaper)

HANOI, Vietnam (NV) – After many rumors, Amazon, the US company has officially entered the Vietnamese market to support businesses and people. sales in Vietnam join the global online sales network.

Vietnamese press announced that, on the afternoon of January 14, 2019, The Trade Promotion Department under the Ministry of Industry and Trade held a press conference to announce the cooperation with Amazon Global Selling to support Vietnamese businesses to “promote” export promotion through e-commerce.”

Mr. Vu Ba Phu, Director of the Department of Trade Promotion, said that participating in Amazon’s global selling program (Amazon Global Selling) helps Vietnamese businesses reach more than 300 million customers on the Internet. Amazon’s global market, as well as an opportunity to increase the export of products through this e-commerce channel to the world.

“Up to 98% of more than 700,000 enterprises in Vietnam are small and medium enterprises. These enterprises are currently facing many challenges in exporting goods, especially in terms of information, market forecasts, competitiveness and finding customers. Therefore, reaching 300 million customers on Amazon is a huge opportunity for Vietnamese businesses,” Mr. Phu told Tien Phong newspaper.

Accordingly, Amazon Company’s side will support Vietnamese businesses, in which priority is given to small and medium-sized enterprises to help them access the world market in the e-commerce environment and develop brands. , goods on the web size Amazon.com. At the same time, help train Vietnamese businesses on e-commerce to export goods and learn sales skills.

Mr. Bernard Tay, director of Amazon Global Selling in Southeast Asia, said that Vietnam is a country that “has many strong products such as apparel, footwear and handicrafts, etc. easy to sell on Amazon platform.”

According to Zing newspaper, a year ago, at the beginning of 2018 there was a lot of information saying that Amazon entered Vietnam. However, this is the first official agreement announced.

Before Amazon, China’s Alibaba Group also entered Vietnam through the acquisition of Lazada. (Tr.N)